Assignment is already completed just need a few corrections made such as the entire paper being formated in APA 7 formatting, edit to the picture, corrected spelling better title, Citations need to be made in AP7 guidelines, better introduction to follow “is audio partners part of the audio industry or is it part of the hearing aid industry? how does a brand make a partnership with a company? i have good ideas but what is the purpose (Goals) of the company? All of my references need to be related to the paper, the ones i have currently aren’t sufficient enough, all of this needs to be ran through a plagiarism check prior to being returned. i uploaded all of the corrections i need to make along with the case study for reference below is a description of the assignment itself. Â week 8 revision (3) is the document that needs adjustedÂ
This assignment is part of the Audio Partners case. Review the following resources to prepare for the assignment: This project allows you to use your creative skills and also to get you set up for a format to “fill in the blanks” for your final project in which is delivering a marketing strategy for Audio Partners. The G-StIC model will be used to develop a marketing strategy. This includes:
G – developing a set of goals,
S – developing a strategy to meet the goals,
T- determine tactics to accomplish the strategy and then
I – implementing the plan and
C – developing the measurements and controls for the strategy.
https://indiafreenotes.com/the-g-stic-frame-work-for-marketing-planning-goal-strategy-tactics/Links to an external site.
Introduction to the Audio Partners Portfolio Project
You will do a final Portfolio Project based on this company. By way of introduction to the Audio
Partners Portfolio Project, the final assignment and grading rubric are based on the SPOT
framework (Situation, Problem, Opportunity, and Tactics).
You will be presented with a business situation. Your task is to spot the problems, recommend
solutions, and rationalize your recommendations.
The situation is presented to you as a story. It describes a group of people who have a business
idea. It is not a business plan but a concept, but the story provides sufficient information to
serve as the point of departure for creation of detailed business plan for them—by you.
The story implies a number of problems (or opportunities) that echo issues encountered during
each of the six core courses in the CSUG curriculum. It also hints at issues related to the seven
Integrated Themes threaded through the MBA curriculum.
As you read the story, it will become clear that the founders need competent business advice to
transform their concept from an idea into a viable business plan—one with a high likelihood of
operational viability, attractiveness to investors, and sustainable competitive success.
You are to be that advisor.
YOUR ASSIGNMENT PART 1 — SPOT (Situation, Problem, Opportunity, and Tactics)
Viewing the story through the lens of your current MBA Core Class, the first part of your
assignment is to recognize and resolve each of the issues raised by the story—spot the issue,
recommend a course of action, and provide a supporting rationale.
The SPOT framework suggests a grading rubric:
1. Spot issues—3 points per issue
2. Recommend a course of action (opportunity)—2 points each
3. Support with a cogent Rationale—1 point each
See Appendix A for suggestions regarding how to approach this project using the SPRR
framework.
YOUR ASSIGNMENT PART 2 — Present a Plan
In addition to your critique and advice, Audio Partners needs a business plan to present to
prospective stakeholders—investors, suppliers, regulators, customers.
Viewing what’s needed through the lens of your current MBA Core Class, the second part of
your assignment is to use the information you have gained from the class AND the SPOT
exercise and present a plan.
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