The Nature of Change
In this module, we learned that everything is in a state of constant change. This is a challenge of strategic management, as the industry environment is driven by technology, consumer needs, politics, economic conditions, and many other influences.
Case 8 Eastman Kodak’s Quest for a Digital Future
Discuss the key factors that drove the evolution of the photography industry, and how did these factors impact Kodak’s business model?
Based on your understanding of the industry life cycle, discuss the stage the photography industry was in during Kodak’s quest for a digital future.
Discuss the strategies that Kodak employed to adapt to the changing industry environment, and how effective were these strategies?
Discuss what strategies would have been most appropriate for Kodak to pursue at that stage?
How did Kodak’s organizational ambidexterity, or lack thereof, impact its ability to manage strategic change and respond to disruptive technologies?
Directions:
Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.
