COURSE OBJECTIVE
This assessment addresses the following course objective(s):
Assess internal and external communication needs as they relate to the marketing function.
Assess challenges for a domestic company marketing globally.
Develop a marketing plan.Instructions
The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts that comprise a marketing plan. The first assignment for the final project will be a proposal describing your New Product Development (NPD) idea.PROPOSAL
The proposal must include a 1-2 pages describing the New Product Development (NPD) idea.The proposal document must illustrate the two following ideas:
Consumer problem to be solved/gains to be provided
Nature of the proposed solution
