Company Chosen:- Keeling’s Irish owned, third generation family business operating and innovating within the fresh produce industry since 1926.
Website:- https://www.keelings.com/our-farms/
You and your colleagues manage the Technology Development team within a company based in Ireland.
The company is planning to expand its business internationally which will include selling its products / services
to customers outside of Ireland.
This expansion will require significant investment in technology to grow the
digital capabilities of the company and ensure that it can reach and serve customers all over the world.
You have been asked by your CEO to prepare a presentation that will recommend a new digital strategy for
the company as it plans to broaden its presence worldwide.
Your presentation must include the following
information;
? An brief overview of the existing technology infrastructure of the company (e.g. systems, customer
channels, any digital processes, etc)
? Recommend at least 3 technology solutions / tools that the company should consider investing in
as part of their initial digital transformation strategy
? What new, emerging or disruptive technologies would you recommend that the company explore
introducing (now or in the near future) – and clearly justify the reasons for recommending these
technologies (including any ethical considerations)
