As youÂ’ve learned throughout this course, organizations are constantly changing. Whether the change is in its strategies, structure, culture, demographics, or technology, it is important for business leaders to understand the effect these changes have on the organization, its business strategies, and organizational structure. The demographics of the organization influence some of these changes. Marketing and sales managers are very interested in the demographics of the organization’s customers and potential customersÂ’ needs and desires. HR managers are interested in the demographics of employees because this knowledge can help recruit and retain appropriate employees. IT and general managers want and need the organization to be current with technology so the organization can remain competitive and relevant in the industry.
Scenario
YouÂ’ve become a trusted resource for your selected organization, and theyÂ’ve asked your advice on having a competitive advantage in the field. More specifically, they would like a presentation to the chief marketing officer with your analysis and recommendations on ways to bring their company culture, demographics, and technologies up to current industry practices and beyond.
Preparation
Use your selected company from Weeks 1–5 for this summative assessment. Please use the assignment i attached.
Assessment Deliverable
Create a presentation in which you include the following elements:Â
An analysis of the organizationÂ’s current culture (e.g., beliefs, expectations, values, and norms), including how its managers influence the organizational culture
An evaluation of:
The impact of evolving demographic forces (e.g., age, gender, ethnic origin, race, sexual orientation, and social class) on your organization and where it needs to be
Note: This is a good place to incorporate information from your Wk 5 Assessment Prep: Organizational Structure Outline.
The impact of emerging technological forces (e.g., changes in the technology that managers use to design, produce, or distribute goods and services) on your organization and how this can contribute to innovation within the industry
An examination of how the organization has complied with ethics and social responsibility behavior
Recommendations of ways to evolve a piece of the organizationÂ’s culture based on your analysis
Formatting Requirements
Appropriate visuals
Detailed speaker notes
Citations and a references slide for sources and visuals that are formatted according to APA guidelines
Submit your assessment.
Brodsky Organization
Ronelle Green
Phoenix University
MGT 526
Prof. Charbonnet
March 4, 2024
Brodsky Organization
The organization that I have chosen is the Brodsky Organization. The current employee
demographics at Brodsky Organization are 501 to 1000, with the majority of the workers being
young people (Brodsky, 2024). The company is established in New York City, USA.
The shift to remote work policy was a recent change that affected a large group of
employees and the organizational culture. This change resulted from the Covid-19 pandemic that
forced Brodsky Organization to shift some of its operations to remote work. Some of the
employees were suspended but with pay, since most of its operations involve physical and field
activities such as the construction and building of rentals and the development and designing of
apartments (Brodsky, 2024). Brodsky Organization handled the recent changes by clearly
communicating to the employees about the changes and offering support and resources for
remote work setup. Moreover, Brodsky Organization opened communication channels for its
employees to address the challenges that they may face while adjusting to the new work
arrangement.
Yes, Brodsky Organization was able to handle the change in an ethical manner. The
company adopted both hybrid and remote work as some of the activities required fieldwork,
prioritizing the health and safety of its employees (Hilberath et al., 2020). The organization
maintained clear communication with its employees, even those suspended but on pay, showing
concern and commitment to ethical practices and employee well-being. What stands out as
something to emulate in future business endeavors is the emphasis on clear communication and
support for employees during times of change.
Brodsky Organization utilizes technology by offering intelligently designed apartments
with breathtaking views. By utilizing technology, the organization has been able to build over
10,000 apartments in more than 85 rental condominium and co-op buildings (Brodsky, 2024).
Brodsky Organization uses technologies such as modular construction, project management, and
drown construction with real-time aerial imagery and 3D lidar scans. Another technology the
organization uses is the 4D Simulation and 3D printing. Change in technology will help the
organization streamline its processes, increasing efficiency and thus increasing productivity.
References
NYC Luxury Rental, Condo, and Co-Op Buildings | Brodsky. (2024).
https://brodsky.com/about
Hilberath, C., Kilmann, J., Lovich, D., Tzanetti, T., Bailey, A., Beck, S., … & Woolsey, K.
(2020). Hybrid work is the new remote work. Melbourne: Boston Consulting Group.
