Assessment Brief –
M501 Innovation Management & Digital
Transformation
Winter Semester, Quarter 2, 2024
Part I: General Information
Module
Term
Assignment Title
Weighting
Distributed on:
To be submitted on:
Submission Method
M501 Innovation Management & Digital Transformation
Winter Semester 2023-2024, Quarter 2
Individual Final Project
70% Primary Assessment Task
15% class participation
15% online assessments
W/C January 15th, 2024
April 12th, 2024. 18:00 Central European Time. Be aware that no
change to the presentation as held in class is allowed!
In-class presentation (Primary Assessment Task) of a business plan for
a digital strategic business initiative.
After the presentation, business plan and any supplementing material
must be submitted electronically via the virtual learning system. The
documents must not be changed between presentation and
submission.
Length
You must submit your work accompanied by an Assessment
Submission Form, which must be completed in full. The assignment
will not be accepted by the Registry unless the form is completed
correctly.
Preferably in deck-of-slide format with no more than 10-12 slides
including supplemental material in one file. The presentation itself
should take like 10-12 minutes maximum. Be ready to answer
questions afterwards.
Failure to present will result in a mark of zero, regardless of the ppt
file being submitted or not.
Part II: Assessment Details
Primary Assessment You are the new member of the companyÂ’s strategy team. As proof of
Task Topic
your competence, your boss asks you to define a business plan for a
digital strategic business initiative (DSBI). Your business plan will be
presented to the strategy team.
Assessment
The business plan/presentation should contain the following
Guidelines
information:
• A statement of the problem that your DSBI is aiming at fixing or
improving.
• The DSBI should harness some ideas of digitalization i.e., there
must be evidence of digital technology being involved.
• A visualization of the DSBI e.g., in the format of a Business Canvas
or Models of Impact scheme.
• A schedule for how you suggest implementing the DSBI.
• An investment calculation including a rough sketch for the RoI of
the DSBI.
• Suitable KPIs as well as logical milestones for your innovation
project.
You need to expect that the team who you will be presenting to might
be critical and skeptical to new ideas i.e., you need to be prepared to
defend the principal ideas and assumptions of the DSBI.
Purpose
It is not sufficient to have good ideas for digitalization in organizations.
Good ideas and digitalization opportunities need to be managed in a
structured process that is geared at finding support of important
stakeholders in organization and mobilizing resources. What we are
interested to see in the business plan is that you show command of
the process from ideation through to presentation which you have
learned in the module.
Links to module
intended
learning
outcomes
Additional
Assessment
Components
The assignment relates to the following intended learning outcomes
for the module, Learning Outcomes 1,2,3.
GISMA University rewards in class attendance, and engagement with
asynchronous content, at a rate of 30% per module.
Students participation ? 80% (factoring on possible extenuating
circumstances) of their synchronous classes as per their due mode of
delivery, will gain 15% towards their final module mark.
Students successfully engaging with asynchronous material on the
gamification/microlearning path and completing all summative
assessments in the asynchronous environment, will equally gain 15%
towards their final module mark.
Designated asynchronous tasks should be completed by the deadlines
specified by the tutors. Do note that all tasks must be completed by
the deadline applicable for the principal assessment task.
The above also entail that, students falling below 80% of participation,
although they will be still allowed to submit, they will have their final
mark capped at 85/100. Equally, if they fail to engage with the
asynchronous material and complete the short summative
assessments included in specific checkpoints during each term (usually
4), their module mark, irrespective of their engagement and
participation in synchronous delivery, will drop by a maximum rate of
15%.
The use of generative AI technologies (such as ChatGPT) in your final
assignments is not allowed unless the assessment guidelines explicitly
clarify, under which terms, you are allowed to use these technologies.
Any violation of this rule will result in an investigation of academic
misconduct.
Part III: Marking Criteria / Assessment Criteria
Mark
Weight
Fail
(0 – 49%)
Sufficient
(50 – 59%)
Satisfactory
(60 – 74%)
Good
(75-89%)
Very Good
(90-100%)
100%
5,0
4,0 – 3,7
2,7-3,3
1,7-2,3
1,0-1,3
Marking
Criteria
Does not fulfil
the requirements
of
the
assessment.
Demonstrates
acceptable
knowledge
and
understanding of the
subject-matter and
achievement
of
learning
outcomes at low to
average
level of performance.
Demonstrates
substantial knowledge
and understanding of
the subject-matter and
achievement
of
learning
outcomes at average
to
above
average performance
levels.
Demonstrates
a
comprehensive
knowledge
and
understanding of the
subject-matter
and
achievement
of
learning
outcomes at well
above average levels
of performance.
Demonstrates
a
comprehensive
knowledge
and
understanding of the
subject-matter
and achievement of
learning
outcomes at
high (highest) levels
of performance.
Assessment Criteria Your Primary Assessment Task will be assessed based on the following
criteria:
• Depth of analysis of the problem to be fixed (25%).
• Quality of the design of the digital solution (20%).
• Representation of the solution in canvas (20%).
• Professional formatting and Harvard referencing (5%).
Notes
about N/A
Marking
Part IV: Tips for Successfully Engaging with this Assessment
Answer the Question
How to use
Assessment Criteria
Planning and
Preparation
Referencing
Plagiarism and
Cheating
It may seem obvious, but make sure you are answering the question
you have been set, not the question you would prefer to answer. If the
brief has a number of tasks or parts, answer all of them. Parts that
involve evaluation or analysis are usually longer and worth more marks
than parts that ask for description or explanation. Keep the brief in
front of you and check it regularly.
The assessment criteria document is not usually a guide to the
structure of your assignment. Each section of the criteria is not a
separate paragraph in your assignment, but qualities that you need to
demonstrate throughout. Treat the assessment criteria as a checklist
at the end not as a plan at the beginning. Also, the criteria document
often tells you what to demonstrate (e.g., critical analysis) but not
necessarily how to do it. For how to do it, look back at the skills and
activities you have covered in the rest of the module.
Above all, remember this is not a test of how much you know or how
much you have read about the topic. It is a test of how well you can
use your knowledge to answer the specific question set.
Make sure you attend the lectures, especially the first and the last one,
where we will be ‘unpacking’ this assignment in greater detail.
GISMA Business School requires that students use Harvard
Referencing.
Your attention is drawn to the UniversityÂ’s stated position on
plagiarism. THE WORK OF OTHERS THAT IS INCLUDED IN THE
ASSIGNMENT MUST BE ATTRIBUTED TO ITS SOURCE (a list of
references and bibliography must be submitted).
Please note that this is intended to be an individual piece of work.
Ensure that you read through your work prior to submission. Action
will be taken where a student is suspected of having cheated or
engaged in any dishonest practice. Students are referred to the
University regulations on plagiarism and other forms of academic
misconduct. Students must not copy or collude with one another or
present any information that they themselves have not generated.
For more information on Plagiarism, please see the relevant section in
your Programme Handbook.
